TJ Jenkins

Data Analyst (Digital Analytics)

Campaign analytics, data reporting, and information design

Professional Summary

Data-oriented digital media professional analyzing multi-platform social media
performance for nonprofit campaigns. Experienced in collecting CSV analytics
data, cleaning datasets, identifying engagement trends, and translating data
into clear reports and strategic insights.

Technical Skills

Data Analysis

  • Data Cleaning
  • Campaign Analytics
  • Trend Identification
  • Engagement Metrics

Tools

  • Google Sheets
  • Microsoft Excel
  • CSV Data Processing
  • Platform Analytics

Visualization

  • Data Reporting
  • Information Design
  • Visual Storytelling

Education & Professional Development

Google Data Analytics Professional Certificate (In Progress)

Google / Coursera — Started March 2026

Currently completing Google’s professional data analytics training program covering
data cleaning, spreadsheets, SQL, data visualization, and the data analysis process.

  • Module 1 completed – Foundations of Data Analytics
  • Learning the data analysis lifecycle
  • Developing skills in spreadsheets, SQL, and visualization tools

Professional Experience

National Black Church Initiative (NBCI)

Data Analyst / Digital Content Designer

Aug 2023 – Present

  • Collected multi-platform analytics data from X, TikTok, Facebook, Instagram, and YouTube.
  • Processed raw CSV datasets and structured campaign analysis tables.
  • Identified top-performing content and engagement trends.
  • Produced analytics reports guiding digital campaign strategy.

Featured Project

Public Health Campaign Analytics

Analyzed social media engagement for a vaccination awareness campaign targeting
African American communities through NBCI outreach.

  • Community-centered visuals produced stronger engagement
  • Leadership messaging improved credibility
  • Video content increased reach on TikTok and Instagram